Hardison & Cochran Command Center
Hardison & Cochran
Ben Cochran
Hardison & Cochran
RIDE NATION RALEIGH-DURHAM
Ben Cochran · your marketing command center
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This Month at a Glance

20
Social posts, last 7 days
Facebook + Instagram
6
Blog posts live
+ 4 scheduled weekly
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Your market
Raleigh-Durham, NC, live
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$20,000 giveaway
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Blog & Newsletter
Local Blog ArticlesFresh Raleigh-Durham, NC articles publishing weekly
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Your Blog Library

Local SEO articles built to rank in Raleigh-Durham, NC
Raleigh-DurhamHit by an Uninsured Driver on Your Motorcycle in North Carolina
Hit by a driver with no insurance on a Triangle road? Learn why so many at-fault drivers carry almost nothing, how North Carolina's required UM coverage becomes a rider's real backstop, and why your own insurer may still fight you.
Raleigh-DurhamWhat to Do After a Motorcycle Accident in Raleigh: A Rider's Step-by-Step
In North Carolina, being even 1 percent at fault can end your claim. Here is exactly what to do after a Raleigh motorcycle crash, from the shoulder of the Beltline to your first call, to protect your health and your case.
Raleigh-DurhamThe Three-Year Deadline: Why a Raleigh Rider Cannot Afford to Wait on a Motorcycle Claim
North Carolina gives injured riders three years to file a personal injury lawsuit, but shorter deadlines and notice rules can cut that short. Here is why evidence fades fast and why a Triangle rider should act early.
Raleigh-DurhamNorth Carolina's Universal Helmet Law and How Insurers Weaponize It Against Riders
North Carolina requires every rider and passenger to wear a DOT-compliant helmet, no exceptions. Here is what DOT compliant actually means and how a non-compliant helmet can be twisted into a fault argument in a pure contributory negligence state.
Raleigh-DurhamUM and UIM Coverage: A Raleigh Rider's Real Backstop When the Driver Has Nothing
North Carolina drivers only have to carry 30/60/25 in liability, and plenty carry the bare minimum. Here is why uninsured and underinsured motorist coverage is the real backstop for a Triangle motorcycle rider, and how stacking works.
Raleigh-DurhamPure Contributory Negligence: The One Percent Rule That Can End a Raleigh Rider's Claim
North Carolina is one of the last pure contributory negligence states. If a Triangle rider is found even 1 percent at fault, the recovery drops to zero. Here is how insurers use that rule against riders and how to fight back.

Scheduled, Not Yet Posted

None of this is live yet. It is all scheduled and queued to publish automatically across your channels, so you can see exactly what is coming before it goes out. Flag anything you want changed or held and we handle it the same day.
Blog · 20 scheduled, not yet live
Scheduled Oct 28
Motorcycle Hit-and-Run in Raleigh: What to Do and How UM Coverage Helps
Hit by a driver who fled on a Raleigh road? Learn the immediate steps, why the crash report and Beltline camera footage are critical, and how your required UM coverage pays after a North Carolina motorcycle hit-and-run.
Scheduled Nov 11
Fall Riding Hazards in North Carolina: What Bites Triangle Riders in October and November
Fall is the best riding of the year around the Triangle, and one of the sneakiest. Deer rut, wet leaves in shaded curves, early sunsets, and river-bottom fog put good riders down every October and November. Here is where it bites and how to ride thro
Scheduled Nov 25
The Most Dangerous Roads for Raleigh Motorcyclists, and How to Ride Them
Every Triangle rider has a corridor they respect and one they dread. From I-40 through the Triangle to the Beltline, Capital Boulevard, and the left-turn-heavy arterials, here are the Raleigh roads that concentrate the most risk for riders and how to
Scheduled Dec 2
Holiday DWI Season in Raleigh: When a Drunk Driver Hits a Rider
A drunk driver hit you on your motorcycle near Raleigh over the holidays? Learn how clear DWI fault, North Carolina dram shop law, and UM coverage protect you.
Scheduled Dec 9
Rideshare Crashes and Motorcyclists in Raleigh: Who Pays When an Uber Hits You
An Uber or Lyft driver hit you on your motorcycle in Raleigh? Learn how the $1M rideshare policy works, the coverage gaps by app phase, and North Carolina fault rules.
Scheduled Dec 9
Night Riding in Raleigh: Being Seen When Drivers Are Not Looking for You
By November the ride home is a night ride whether you planned it or not. On Raleigh roads a motorcycle is one small light in a sea of cars, and the left-turning driver who never sees you is the number one rider-killer. Here is how to stay visible aft
Scheduled Dec 16
Total Loss: How North Carolina Insurers Value Your Wrecked Motorcycle
Insurer calling your wrecked motorcycle a total loss in North Carolina? Learn how ACV is set, how to dispute a lowball, and what salvage titles and gap insurance mean.
Scheduled Dec 23
Who Pays Your Medical Bills After a Raleigh Motorcycle Crash?
Who pays your medical bills after a Raleigh motorcycle crash? North Carolina has no no-fault and no PIP, so here is the real order of who pays you back.
Scheduled Dec 23
Best Motorcycle Rides Near Raleigh (and Their Hidden Risks)
The best motorcycle rides near Raleigh, from the Haw River and Uwharrie backroads to the Blue Ridge Parkway, plus the hidden risks Triangle riders face and why a North Carolina crash hits differently.
Scheduled Dec 30
Reading Your North Carolina Motorcycle Insurance Declarations Page: What Triangle Riders Miss
How to read your North Carolina motorcycle insurance declarations page. What Raleigh and Triangle riders miss on UM/UIM, MedPay, and the 30/60/25 limits.
Scheduled Jan 6
Lane Splitting and Filtering in North Carolina: Is It Legal in 2026?
Is lane splitting legal in North Carolina in 2026? What Raleigh riders need to know about filtering, full-lane rights, and the contributory negligence trap.
Scheduled Jan 6
What Is My North Carolina Motorcycle Accident Case Worth?
What is a North Carolina motorcycle accident case worth? A Raleigh rider's guide to damages, coverage limits, and how the pure contributory negligence rule can raise your number or wipe it out.
Scheduled Jan 13
Winter Storage and Your Motorcycle Insurance in North Carolina: Should You Drop Coverage?
Storing your motorcycle for winter in Raleigh? What North Carolina coverage to keep, what to cut, and how to avoid a lapse that raises your spring rate.
Scheduled Jan 20
Black Ice, Bridge Decks, and Ice Storms: Winter Road Hazards in the Triangle
Black ice, frozen bridge decks, and ice storms make Triangle winter riding deadly. What Raleigh and North Carolina riders should know before the first freeze.
Scheduled Jan 20
Dealing With the Insurance Adjuster After a North Carolina Motorcycle Crash
The insurance adjuster who calls after your North Carolina motorcycle crash is not on your side. Learn the tactics, what not to sign, and how the pure contributory negligence rule makes every word matter.
Scheduled Jan 27
Potholes and Road Defects: When a Bad Road Causes a Raleigh Motorcycle Crash
A pothole or road defect can drop a Raleigh motorcyclist. How a North Carolina road-defect claim against a city or NCDOT works, and the short notice deadlines.
Scheduled Feb 3
Passenger Injuries on a Motorcycle in North Carolina: Who Pays?
Hurt as a motorcycle passenger in North Carolina? A Raleigh guide to who pays, why pure contributory negligence rarely bars a passenger, and stacking coverage.
Scheduled Feb 10
Left-Turn and Intersection Crashes in Raleigh: Proving the Other Driver's Fault
The left-turn crash is the deadliest for Raleigh riders. A North Carolina guide to proving the driver's fault, beating I never saw him, and the 1 percent rule.
Scheduled Feb 17
Spring-Ready: The Triangle Rider's Pre-Season Checklist
Waking your bike after a North Carolina winter? A Raleigh rider's spring pre-season checklist: T-CLOCS, tires, battery, fluids, skills, and a UM/UIM re-check.
Scheduled Feb 24
Bike Nights and Rider Events Around the Triangle and North Carolina
As spring returns to the Triangle, the North Carolina riding scene wakes up. A Raleigh guide to bike nights, meetups, charity rides, and group-ride safety.
Scheduled Social Posts · Facebook & Instagram
Scheduled Oct 19
Real talk for North Carolina riders. Fog settles in the river bottoms along th…
Scheduled Oct 20
Real talk for North Carolina riders. After a crash in North Carolina you gener…
Scheduled Oct 20
North Carolina rider fact. After any crash, even a minor one, get checked and …
Scheduled Oct 21
Imagine pulling into your driveway on a brand new bike you paid zero dollars f…
Scheduled Oct 21
Free to enter, open to North Carolina riders 18 and up. One winner takes $20,0…
Scheduled Oct 22
The countdown to December 10 is on. The BikersWin $20,000 giveaway is the easi…
Scheduled Oct 22
Riding season is here, and so is the giveaway. Enter the BikersWin giveaway an…
Scheduled Oct 23
No purchase, no catch, just a shot at a new bike. The BikersWin $20,000 motorc…
Scheduled Oct 23
Picture next season on a brand new machine. Somebody in this community could w…
Scheduled Oct 24
The countdown to December 10 is on. Enter the BikersWin giveaway and you are i…
Scheduled Oct 24
Riding season is here, and so is the giveaway. The BikersWin $20,000 motorcycl…
Scheduled Oct 25
Picture next season on a brand new machine. One winner takes $20,000 toward an…
Scheduled Oct 25
Riding season is here, and so is the giveaway. Somebody in this community coul…
Scheduled Oct 26
Picture next season on a brand new machine. The BikersWin $20,000 giveaway is …
Scheduled Oct 26
The countdown to December 10 is on. Somebody in this community could walk away…
Scheduled Oct 27
Riding season is here, and so is the giveaway. One winner takes $20,000 toward…
Scheduled Oct 27
Picture next season on a brand new machine. Enter the BikersWin giveaway and y…
Scheduled Oct 28
The countdown to December 10 is on. One winner takes $20,000 toward any motorc…
Scheduled Oct 28
Tell us: Tag the rider who got you into bikes. #RideNationNC #NorthCarolinaRi…
Scheduled Oct 29
Honest question: Best view from the saddle in North Carolina. Go. #RideNation…
Scheduled Oct 29
Hi riders. New rider in your circle? Drop one piece of advice you wish someone…
Scheduled Oct 30
Comment drop: Solo therapy ride or the whole club rolling deep, which is more …
Scheduled Oct 30
Settle a debate: Longest day-ride you have done in one shot? Bonus if it ended…
Scheduled Oct 31
We are curious: Heated grips, yes or no? Settle it in the comments. #RideNati…
Scheduled Oct 31
Tell us: What song is always on for the first ride of spring? #RideNationNC #…
Scheduled Nov 1
Honest question: Favorite diner or BBQ joint that is worth the detour? #RideN…
Scheduled Nov 1
Hi riders. How many bikes is too many bikes? Asking for a friend. #RideNation…
Scheduled Nov 2
Comment drop: What was your first bike, and do you wish you still had it? #Ri…
Scheduled Nov 2
Settle a debate: Two-up or solo, what is your default? #RideNationNC #NorthCa…
Scheduled Nov 3
We are curious: Name a Carolina road every rider around here knows by heart. …
Scheduled Nov 3
Tell us: What is the farthest you have ridden just for a plate of barbecue? #…
Scheduled Nov 4
Honest question: Garage tinkering or just ride it, which camp are you in? #Ri…
Scheduled Nov 5
This or that: a Falls Lake sunset loop or a full Blue Ridge Parkway day. Pick …
Scheduled Nov 5
The BikersWin $20,000 motorcycle giveaway is live, Triangle. Every rider who t…
Scheduled Nov 6
The Blue Ridge Parkway is the payoff ride, but it stays cold and foggy up high…
Scheduled Nov 6
North Carolina helmet reality: it is the law here for every rider and every pa…
Scheduled Nov 9
North Carolina riders, know this: we are a pure contributory negligence state.…
Scheduled Nov 9
Tag your ride-or-die. The one who texts you the second the sun comes out. #Rid…
Scheduled Nov 10
Wondering how to get in on the $20K? A free case review counts as your entry. …
Scheduled Nov 10
A loop around Falls Lake on a clear morning is one of the easiest good rides n…
Scheduled Nov 11
Dropped your helmet in the garage? Even a short fall can crush the foam you ca…
Scheduled Nov 11
No no-fault here. North Carolina riders lean on health insurance, MedPay, the …
Scheduled Nov 12
Fill in the blank: winter in Carolina is for ______. Go. #RideNationNC #Caroli…
Scheduled Nov 12
Been down on the road recently? A quick chat about your claim enters you in th…
Scheduled Nov 13
Jordan Lake backroads are made for an unhurried Sunday. Keep an eye out for gr…
Scheduled Nov 13
Helmets have a shelf life. The 5-year rule is real: glues break down, foam har…
Scheduled Nov 16
You have 3 years to file a personal injury claim in North Carolina, but eviden…
Scheduled Nov 16
Caption this: your bike under a car cover, waiting out January. What is it thi…
Scheduled Nov 17
Free to enter, always. Talk to us about your motorcycle crash and you are in t…
Scheduled Nov 17
The roads around William B. Umstead State Park give you tree cover and easy cu…
Scheduled Nov 18
That mesh jacket feels great in July, but the armor is the point. Look for CE …
Scheduled Nov 18
Left-turning drivers cause more rider wrecks than anything at Triangle interse…
Scheduled Nov 19
Poll: first warm Saturday of the year, do you head for the Uwharrie or the Par…
Scheduled Nov 19
Got questions about the giveaway? We have answers. Call Hardison & Cochran at …

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